Privacy Policy | SharkLens

Privacy Policy

SharkLens LLC Privacy Policy
Last Updated: April 27, 2017
SharkLens LLC (“we,” “us,” or “our”) respects your privacy and knows that you care about
protecting your personal information. This privacy policy identifies what information we collect
from you when you use (the “Site,” including all subdomains) and the
services made available on it (the “Services”) and explains how we may use or share that
information. We will only use and share your information as described in this privacy policy.
This Site primarily operates as a(n) e-commerce website. This privacy policy applies to
information we collect from you on the Site; through the Services; in email, text, and other
electronic correspondence; and through any mobile or desktop application through which we
may communicate. This privacy policy does not apply to information we collect offline or that
any third party collects from you after you follow links on the Site, including any advertising and
affiliate links.
1. Information We Collect
We may collect and use the following types of information from those who use the Site and the
• Information by which you may be personally identified, such as your name, address, email
address, phone number, billing and credit card information, and other information that may
not be publicly available (“personal information”).
• Information about you that does not identify you personally, including, but not limited to,
your demographic information (for example, your age, gender, race, religion, political
affiliation, and household income), personal interests, online interactions, viewing data,
requests for Services, communications with us and third parties, advertisement interactions,
survey and polling information, forum and discussion board activities, Site feedback or
suggestions, search queries, product reviews, sweepstakes or contest information, and any
other activities when using the Site or the Services.
• Information you provide when you register with the Site and the Services, when adding or
updating account preferences, and when subscribing for any Services.
• Information about your transactions using the Site and the Services, including, but not
limited to, your purchases and order history.
• Information you provide when submitting information to be posted or otherwise displayed
on public areas of the Site or transmitted to other visitors or third parties on the internet
(collectively, “User Contributions”). All User Contributions are submitted at your own risk.
Although we always seek to protect your information, we cannot guarantee that our security
over User Contributions is impenetrable. We also cannot control how other visitors and third
parties that gain access to User Contributions will use such information.
We may combine information you provide us with other information about you that we obtain
from your past use of the Site and Services, from our business partners, and from other
companies. We may access other information about you collected from third parties, such as
social media and marketing companies. We will treat any non-personal information that is
combined with personal information as if it were all personal information.
a. Automatic Data Collection
We collect the following types of information from you as you use the Site through automatic
data collection technologies:
• Log file information commonly collected by host servers when you visit websites, including
internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time
stamps, referring/exit pages, domain names, landing pages, pages viewed, click counts, and
similar information. This information is not connected to personal information and is used
for purposes of administering the Site, analyzing trends, tracking visitor activity, and
collecting demographic data.
• Other details regarding your activities on the Site and Services, including your equipment,
operating system, software, traffic information, and location data.
Our automatic data collection includes the use of the following technologies:
• Cookies. A “cookie” is a small piece of data that is stored on a visitor’s hard drive in order to
store information about visitor preferences and activities on the Site. We use this information
to optimize the experiences of our visitors. For instance, a cookie can help us identify you
when you return to the Site in order to save you time. In the event that our business partners,
affiliates, or advertisers on the Site use cookies, we will not have access or control over such
cookies. However, any use of cookies will not relate to any personally identifiable
information about you. You may also choose to refuse to accept cookies by configuring the
appropriate setting on your browser. However, doing so may prevent you from being able to
access parts of the Site or Services and may prevent the Site from functioning properly.
• Web Beacons. A “web beacon” is a small file (also known as a clear gif or pixel tag) that is
embedded on a webpage, email, video, or other content that allows us to collect data about
visitors who interact with such webpages or emails, such as recording when such content is
accessed and reading other information from your browser. You may be able to disable web
beacons in our email communications by turning off “images” in your email client settings.
However, doing so may prevent you from being able to properly enjoy our Services as they
are designed to be used.
• Google Analytics. We may use Google Analytics or similar services to collect non-personal
information from you regarding your use of the Site. Google Analytics is a web analytics
service offered by Google, Inc. that mainly uses cookies to report on your interactions on the
Site and analyzes how you use the Site. For more information on Google Analytics,
including how to set up privacy controls on how Google Analytics collects your information,
please see the help article, Safeguarding your data.
b. How We Respond to Do Not Track Signals
Because we track visitors’ activities over time and across third-party websites, we respond to Do
Not Track (DNT) signals sent to us from our visitors’ browsers. However, we do not allow third
parties to track such activities. You can opt out of behavioral tracking on this Site as follows:
2. How We Use Your Information
We are the sole owners of information collected from visitors on this Site. We will not sell or rent
your information to third parties. We use information collected from you or about you, including
personal information, for the following purposes:
• To administer the Site and enforce our rules and policies.
• To provide access to Site content and Services to you.
• To customize Site content and Services according to your preferences.
• To improve the Site and Services.
• To research and analyze the usage data, preferences, and trends of our visitors.
• To diagnose technical or Service-related problems.
• To maintain security over your information, the Site, and its contents.
• To research and analyze our target demographics.
• To fulfill any requests for information, products, or Services.
• To facilitate transactions you make on the Site or Services, which may include sending
payment statements or receipts, or assisting with payment collection.
• To display your User Contributions.
• To process and respond to your feedback and suggestions.
• To provide targeted advertising.
• To send you marketing communications, such as information about new products, Services,
or specials.
• To contact you regarding Services we provide you.
• To contact you regarding changes to this privacy policy.
• To carry out our responsibilities and enforce any contracts between you and us, including
billing and collection rights.
• For any other use as we may indicate at the time you provide the information.
• To fulfill any other purpose with your consent.
All information collected from visitors of the Site belongs to us, whether or not such information
is personal information, information you volunteer, or information passively collected about you.
As such, such information may be subject to transfer to a new owner in the event of our
bankruptcy, sale, or liquidation.
3. How We Share Your Information
We may share personal information and other information that we collect as follows:
• With our affiliates, including any subsidiaries we now own or later acquire.
• With our trusted employees, contractors, business partners, service providers, suppliers,
vendors, and other third parties that support us, which may include sending you emails on
our behalf; analyzing your activities and interactions on the Site in order to make
improvements to the Site, Services, and experiences of our visitors; and providing support to
the Site, the Services, our operations, or fulfilling your requests. These third parties may only
use personal information in order to provide such support and are contractually required to
maintain the confidentiality of your information. For example, we may share personal
information with credit card processing companies in order to bill visitors for goods or
• With a buyer, successor, or other third party due to a merger, restructuring, reorganization, or
other transfer or disposition of SharkLens LLC or our operations, including, but not limited
to, in the event of a sale, bankruptcy, dissolution, or similar proceeding. In such event, we
will provide you with prior notification if your information will become subject to a different
privacy policy.
• In response to court orders, subpoenas, or legal processes, such as requests from government
regulatory or law enforcement agencies; to defend, pursue, or participate in legal actions or
proceedings or exercise a legal right; to take precautions against actual or potential liabilities;
to investigate or respond to potential or suspected illegal activities, fraud, or threats to the
Site, its visitors, or the property or physical safety of any person; to enforce or investigate
violations of our rules; or as otherwise permitted or required by law.
• With those that we so indicate at the time you provide the information.
• To third parties when we have your consent or when we have parental consent if the visitor is
a minor.
We may store personal information in locations outside of our direct control; for instance, on
servers or databases where the hosting provider is located. Additionally, we may share or sell
aggregate information about our visitors that does not personally identify individuals with our
partners, affiliates, advertisers, and other third parties without restriction. This information may
include personal information that we have changed so that individuals are no longer personally
identifiable. We may also share this information with third parties in order to analyze visitor data,
activities, and usage of the Site or Services in order to make improvements to the Site, Services,
and experiences of our visitors.
If you choose to participate in any promotions, sweepstakes, contests, or similar events through
the Site or Services, the rules or terms and conditions for such events may change the way we
share your information with third parties. Please review the applicable rules or terms and
conditions for all such events in which you participate.
4. Links to Other Websites
This Site may contain links to or from other websites. This privacy policy only applies to
information collected on this Site, and we are not responsible for other website’s privacy
practices. Please be aware of when you exit our Site using such links. We encourage you to
review the privacy practices of all other websites you reach through links on our Site.
5. Third-Party Tracking on Our Site
We may place content, including advertisements, on our site from advertisers, ad servers, and
other third parties. These third parties may use cookies, web beacons, or other tracking
technologies associated with their content on the Site to collect information, including personal
information, about your activities over time and across different websites. They may send you
targeted ads or other content based on this information. We have no control over how these third
parties use your information, and you should contact the responsible party with any related
questions or concerns. For more information about how to opt out of this tracking, see Opt-Out
Procedures below.
6. Opt-Out Procedures
As your privacy is important to us, we provide you with the following procedure(s) for opting
out of future communications from us:
• Email. Send an email to [email protected] explaining the specific communications or
privacy practices you want to opt out of. You may also opt out by clicking “unsubscribe,” or
a similar button, at the bottom of any emails we may send you and then following the online
instructions. However, please note that it may not be possible to opt out of certain emails (for
example, confirmation emails related to services you have requested).
Third-Party Tracking. We cannot control the privacy practices of third parties that use cookies,
web beacons, or other tracking technologies associated with their content on the Site to collect
information about your activities over time and across different websites. These third parties are
subject to their own privacy policies, not this one. However, these third parties may provide
procedures for opting out. Please review their privacy policies for more information.
Additionally, you may opt out of tracking from members of the Network Advertising Initiative
(NAI) by visiting its Consumer Opt-Out Page.
Cookies. In order to opt out of cookies and other tracking technologies, you can configure or
disable cookies in your browser settings. However, please note that doing so may cause parts of
the Site to function improperly.
Third-Party Accounts. In the event that you have chosen to connect your account to another
account you have on a third-party website, YOU ACKNOWLEDGE AND AGREE THAT
ACCOUNTS. You acknowledge that such third-party websites are not subject to this privacy
policy. Do not connect your accounts if you do not want personal information shared in this
manner. You may disconnect your accounts by either 1) signing in, visiting your account page,
and configuring the relevant settings, if available, or 2) emailing us at [email protected]
with your request.
7. How to Access and Change Your Information
You are responsible for keeping any personal information you provide on the Site current. Please
email us at [email protected] to request access to view, correct, or delete information you
have provided to us. We will make reasonable efforts to comply with your requests, if possible. If
you provided personal information in connection with a specific Service we provide, you may
have to update or delete that information by returning to that Service page. Any requests to delete
your information are subject to our internal reporting and retention policies as well as any legal
obligations that we may have. You can also update or delete some or all of your personal
information in your account by signing in, visiting your account page, and configuring the
relevant settings. Note that deleting your User Contributions on the Site will not delete copies of
your User Contributions that may exist in cached or archived pages or copies that may be stored
by other visitors.
8. Notice of California Privacy Rights
Pursuant to California Civil Code Section 1798.83, California residents who use our Site may
request certain information regarding any disclosure of personal information to third parties for
their direct marketing purposes. To make this request, please email us at [email protected]
or use the contact information provided below at the end of this policy. Should you choose to
email us, please include in the subject line or body of your email the phrase “California Customer
Choice Privacy Notice” and specify the personal information you do not wish to be shared with
third parties for their direct marketing purposes. Please allow up to thirty (30) days for a
9. Security
We take the security of your information seriously and have electronic, physical, and
administrative safeguards in place that comply with federal regulations for your protection.
These security measures seek to protect your information both online and offline from disclosure,
alteration, or unauthorized use. However, please keep in mind that no transmission of data over
the internet is guaranteed to be completely secure. Third parties may be able to access private
communications illegally; for instance, through the use of hacking and viruses. As such, all
information you transmit on the Site or Services is at your own risk. We are not responsible for
instances where third parties circumvent our security measures without authorization, illegally or
The information you submit to us is encrypted using Secure Sockets Layer (SSL) data encryption
technology and is transmitted securely. You may verify this by locating “https” at the beginning
of the address of the webpage or an icon of a closed lock in your browser. The computers and
servers we use are also kept in a secure environment behind firewalls. We limit access to your
information to those people that need to view it to perform necessary support tasks, including
fulfilling your requests. We also require you to create a unique password to help secure your
account. It is your responsibility to maintain the secrecy of your password and other login
information. Please be aware of when you are submitting User Contributions in public spaces
that may be viewed by others. It is your responsibility to avoid submitting information you wish
to keep confidential. We will promptly notify you in the event that personal information becomes
compromised according to our notification procedures outlined below or as otherwise required
by applicable law.
10. Children’s Privacy
This Site does not knowingly collect personal information from children under 13 years of age. If
you are under 13 years of age, do not use this Site or provide any personal information to us. We
will delete all information that we discover is provided by children under 13 years of age without
verification of parental consent. Please email us at [email protected] if you believe we
have received personal information from a child aged under 13 and we will use our best efforts to
remove such information.
11. Changes to This Privacy Policy
We may update this privacy policy at any time. We will post any changes in our privacy practices
on this page with the date of the most recent revision indicated next to “Last updated” near the
top of the page. If we make significant changes to the way we manage our visitors’ personal
information, we will notify you by email or by posting prominent notice on our Site. It is your
responsibility to ensure we have your current email address and to periodically check this page
for any updates.
12. Notification Procedures
We reserve the right to determine the most appropriate means of providing you with any notice
required or advisable, in our sole discretion, under the terms of this privacy policy or as required
by law. We may choose to provide notification by email, physical written notice, posting
prominently on the Site, or through other conspicuous means.
13. Cross-Border Data Transfers
Your personal information may be processed and transferred to countries other than your own,
including, but not limited to, any country in which we operate. Some of these countries may have
different laws and practices regarding data protection than your country. By using the Site, you
agree to such cross-border transfers of your personal information.
14. Contact Information
Your feedback is important to us. To send us your questions, suggestions, or complaints, please
contact us as follows:
SharkLens LLC
1431 Natalie Lane
Ann Arbor, Michigan 48105
Telephone: 8087386075
Email: [email protected]
Instructions for Your Website Privacy Policy
Every website needs to post a website privacy policy so that visitors understand how the site
collects and uses their information. The following information explains the main sections and
key considerations of a website privacy policy.
Note that this privacy policy may not be appropriate or may need to be supplemented for
websites operating within regulated industries (e.g. financial products and services or the
healthcare industry).
The “last updated” date is normally located at the top of the privacy policy. The best practice is to
update this date whenever you modify the policy. Any changes you make will only apply to
information collected after the revision date.
The introductory language clarifies that the policy only applies to information collected during
online activities on the website and electronic correspondence, not information collected offline.
By using the site, visitors agree to the terms of the privacy policy.
Information We Collect
This section lists the types of information you collect, including whether or not you collect
“personal information.” Personal information is any personally identifiable information that can
be linked to specific individuals, such as names, addresses, dates or places of birth, and social
security numbers.
Possible categories include
• Billing and credit card information
• Demographic information
• Forum or discussion board activities
• Product reviews
• Search queries
• Site feedback or suggestions
• Social security numbers
• Surveys or polls
• Sweepstakes or contest information
You may also add your own miscellaneous categories. You should be thorough in including all
categories of information collected. Note that this document already permits you to collect
certain standard categories of information, such as names, addresses, email addresses, phone
numbers, personal interests, server logs, advertising interactions, online interactions, and
activities on the website. It may be beneficial to preview this language in the document before
adding your own categories.
This section also notifies visitors if you allow and collect account or profile information,
transaction information, and user contributions, such as public posts to forums or discussion
Automatic Data Collection
Any automatic data collection technologies employed by your site are detailed here. These may
include cookies, web beacons, flash cookies, DoubleClick DART cookies, and Google Analytics.
How We Respond to Do Not Track Signals
Here, you explain whether you track visitors’ activities over time or across third-party websites
and if you respond to Do Not Track (DNT) signals. DNT signals are sent by browsers to notify
websites when visitors do not wish to be tracked. This section also explains whether you allow
third parties (anyone else) to track visitors.
How We Use Your Information
This section lists the various ways in which you use the visitor information you collect. For
instance, it notifies visitors if you sell or rent their information to others. Common uses of visitor
information include to administer the site, to enforce site rules, to provide access to the site and
its services, to research and analyze visitor usage data and target demographics, to maintain
security, and to fulfill visitor requests. You may also use visitor information in other ways so
long as you indicate the uses at the time the user submits the information or if you first receive
This section also explains that all information collected from visitors of the site belongs to you,
whether or not such information is personal information, information visitors volunteer, or
information passively collected (for instance, through automatic collection technologies).
How We Share Your Information
Here, you clarify the other parties that you may share visitor information with. These parties
include any affiliates or subsidiaries; employees, contractors, business partners, and other third
parties that provide support to the site; any new owner that receives your site’s assets through a
sale, liquidation, merger, or similar proceeding; and courts and government law enforcement
agencies. You may also add others to this list or notify visitors of other parties that will receive
specific information at the time visitors provide it.
You can optionally include third-party advertisers and ad servers or allow your site broad license
to share with any third party it desires. However, to ensure that your policy stands up in court,
you should tailor your privacy policy to your actual or reasonably expected privacy practices.
Therefore, you should refrain from adding any parties that you will not actually share
information with, limiting your list as much as possible.
Links to Other Websites
The privacy policy only applies to your website. Visitors should be aware of this when they exit
your site and review the privacy policies of all sites they reach through links on your site.
Third-Party Tracking on Our Site
This section is present if you indicated that your site allows third parties to place advertisements
or other content on your site that uses tracking technologies to collect information from visitors.
It then goes into more detail regarding targeted ads and whether or not they collect personal
Opt-Out Procedures
Visitors are told how to opt out of receiving certain communications from your site. If your site
uses them, visitors may also opt out of sharing with third-party advertisers and targeted ads.
Lastly, they are directed to review the relevant third-party privacy policies for any tracking
technologies used on your site.
How to Access and Change Your Information
It is important that visitors are able to review, correct, and delete any personal information you
collect on the site. This section provides the email address for doing so and if your site provides
accounts, explains how to update account information.
Notice of California Privacy Rights
This section is important to comply with the California “Shine the Light” law (California Civil
Code Section 1798.83). California residents who use the site may request certain information
regarding any disclosure of personal information to third parties for their direct marketing
purposes by emailing you at the address indicated.
Here, visitors are notified of your site’s data security technologies and the measures you take to
safeguard against unauthorized use or disclosure. For example, it explains whether you encrypt
data using Secure Sockets Layer (SSL) data encryption or other technologies. Since no data
transmissions can be guaranteed against loss or theft, it is important that this provision does not
overstate your ability to protect data (for instance, against hacking or viruses).
Children’s Privacy
Visitors must be notified about whether you collect personal information from children under 13
years of age. If so, you must state your reason for collecting such information, explain your uses
of it, and notify parents or legal guardians of their related rights to review, update, and delete
such information.
Changes to This Privacy Policy
You may post changes to the privacy policy at any time. However, note that any changes you
make will only apply to information collected after a revision is posted. If you make any
significant changes to how you collect, use, or share visitor information, then instead of just
posting your changes on the privacy policy page, it is recommended that you email account
holders directly and post notice in a prominent location on the site. This will make sure that your
updates are legally valid should they ever be questioned in court.
Notification Procedures
You may make any notifications necessary regarding the privacy policy in whatever manner you
deem appropriate (in accordance with applicable laws).
Cross-Border Data Transfers
Here, visitors agree that you may transfer visitor information to countries other than their own.
Contact Information
Lastly, visitors are told how to contact you should they have any questions, suggestions, or
complaints. It is recommended that you include an address, phone number, and email address.